Philipp Plein, designer and founder of the Swiss fashion house of the same name, at Trigoria together with Franco Baldini and Christoph Winterling, respectively the General Manager and the Marketing and Commercial Director of AS ROMA, and a selection of players for the delivery of the official new uniforms for the 2012/13 season.

Rome, November 8th 2012 - The new official uniforms created by PHILIPP PLEIN for AS Roma for the 2012/13 season onwards have been handed over.

The event took place in the Champions Room at the “Fulvio Bernardini” Sports Centre, the team’s training ground. Philipp Plein, the designer and founder of the Swiss fashion house of the same name, was in attendance, personally handing over the uniforms to the players. Franco Baldini and Christoph Winterling, respectively the General Manager and the Marketing and Commercial Director of AS Roma, were also present.

This event marks the official launch of the prestigious partnership between PHILIPP PLEIN and AS ROMA, starting now and due to run for the next four seasons. The agreement is a winning encounter between two dynamic and modern organisations, with a marked international vocation. A partnership that gives the two brands the opportunity to promote and endorse one another, each expanding their audience, catalysing the attention of football fans and lovers of style at the same time.

PHILIPP PLEIN symbolises an unconventional, virile and passionate vision of luxury, which combines strictly Italian-made craftsmanship with highly contemporary creativity. The players, who the designer Philipp Plein envisions as the gladiators of today – handsome, invincible and admired, even off the pitch – perfectly represent the brand’s target, consisting of self-confident and highly individual young men.

AS ROMA is preparing for the new 2012/13 season with an innovative and effective strategy for a stunning game focused on total success.

The official uniforms designed and developed by the Swiss fashion house are suitable for more formal occasions and moments of relaxation off the pitch, fully expressing the team’s dynamic and brilliant style. They feature decisive cuts, sophisticated materials, fine Italian craftsmanship and elegant black. The collection consists of a thick wool coat, alternate with a nappa leather bomber jacket; a cool wool suit with custom-made skull and crossbones buttons; a hooded sweatshirt with front pocket, zip fastening and attractive black-on-black three-dimensional embroidery; V- necked cotton jersey T-shirts, in black and white, bearing bold and exclusive prints created by PHILIPP PLEIN for AS Roma. The accessories, also in black, are sophisticated and ultramodern, including a leather two-handled travel bag, sneakers with full grain leather upper and soft nappa moccasins. The crocodile soccer ball covered in studs provides an original and unconventional touch for AS ROMA, in perfect PHILIPP PLEIN style.

“We welcomed with much satisfaction Philipp Plein’s desire to associate his prestigious brand with our team. We are proud that a foreign company has decided to invest in us, a clear sign that the new strategy of our American owners to reinforce our brand at an international level is proceeding in the right direction. For AS Roma, PHILIPP PLEIN represents a young, fresh and innovative style, and I am sure that it will be well interpreted by our athletes.” This according to Franco Baldini, General Director of AS Roma.

“Dressing the players of AS Roma has enabled me to take the culture of customisation, which is the basis of my work and my creativity, to the very limits. So much so that, in addition to great attention to detail, every single item and accessory of the official uniforms, from the T-shirts to the moccasins, from the formal suit to the travel bag, bears the player’s name”, states Philipp Plein.

“The choice of PHILIPP PLEIN for AS Roma represents a further step towards the globalisation of the brand, which is heading towards greater innovation and internationalisation. The two brands, Philipp Plein and AS Roma, have shared values and ideas: Philipp Plein personalises every single player, just as Roma seeks to personalise and achieve the wishes of every single fan”, states the Marketing and Commercial Director of AS Roma, Christoph Winterling.